Simon has been directing TV commercials for the last twenty years for most of Australia’s top agencies around the country as well as internationally for most of the worlds leading brands including Visa, Mastercard, Coca Cola, Unileaver, McDonald’s, Carlton Untied Breweries, Virgin, LG, American Express,Sony, Travelex, Telstra, Optus, Starhub, Westpac, St George’s Bank, Bankwest, Kia, Ford, Foxtel, and Uncle Toby’s to name but a few.

Simon’s strength lies with his talent and performance direction especially in comedy, though his knowledge in special effects and CG are extensive and the two areas are very often combined. Simon is passionate about his work, which is consistently evident in the final results.